In-the-canal hearing aids, also called ITC, sit snuggly in the lower portion of the outer ear. Tailor-made to your ear's shape, the design is extremely discreet, yet large enough to contain all of the powerful features you need. With a range of colors that can be matched to your skin tone, you can enjoy a full range of sounds with a barely-there appearance.

With in-the-canal hearing aids, all essential elements are stored in the shell of the device. A microphone gathers the sound, converts it into sound waves that are enhanced through an amplifier, and then sends it to a speaker. It's a small device packed with power.

ITC hearing aids sit snuggly in the lower portion of the outer ear. This makes them more discreet than in-the-ear and behind-the-ear designs, but easier to insert and remove than those placed deep inside the ear canal. The shell of the ITC makes room for a bigger battery and powerful features. With all essential elements directly inside the outer ear, you don't have to worry about a bulky, external device getting in your way. Think better sound sounds and optimal fit. 

Keep in mind, however, that there can be downsides to this type of style. Since the microphone and receiver are in close quarters, if the device isn't properly fitted or gets knocked out of place, it can lead to feedback, an unpleasant, high-pitched noise. In addition, since the device fits directly into the ear, there is a higher chance of earwax build-up. This makes maintenance and cleaning essential if you choose to go with an in-the-canal design.

If a custom, comfortable style is something you're looking for in your hearing aid, an in-the-canal design is a great fit—literally. Your Hearing Care Professional will take an impression of your ear, meaning your hearing aid will be made for every bend and curve of your ear. Combine that with a range of available colors, which can be matched to your skin tone, and you'll get a device that's tailor-made for you. But a great look needs great function, too. With ITC's recessed design, it won't interfere with your daily life. Need to make a phone call? Your hearing aid won't stand in the way. And although it's small enough not to interfere, many designs have enough space for two microphones, guaranteeing a super clear sound regardless of where you are.

A barely-there design that delivers a clear, quality sound—the only question left is: Are in-the-canal hearing aids a good option for your hearing health? Those living with mild to severe hearing loss can benefit from the ITC model. And with plenty of customizable options, we're certain you'll find a hearing aid that fits your exact needs and lifestyle.

The benefit of the in-the-canal design is its custom fit to the shape of your ear. If you have a hearing aid that has been properly fitted to your ear, it should fit comfortably and provide a clear, authentic sound. With that said, any new device will take a bit of time to get used to.

A barely-there device small enough to go unnoticed, yet big enough for powerful functionality, we like to think of the in-the-canal design as the ultimate happy medium. If you prefer stronger features over a discreet size, or have a severe level of hearing loss, behind-the-ear models may be a better option for you.